About Us

David King and Brian Shore - Founders of Rock Royalty Custom Guitars

Based out of Music City, Rock Royalty Custom Guitars is a luxury design house dedicated to manufacturing the finest and most opulent custom guitars in the world. Combining optimal musical performance with fine aesthetic beauty, Rock Royalty skillfully engineers designs that focus on jewel-encrusted guitar hardware and accessories.

Rock Royalty also manufactures the patent-pending KAGED Guitar Collection which features guitars custom wrapped in exotic animal skins (i.e. alligator, sting ray) and then framed in a high-polish cage with color aluminum screws. All KAGED Guitars contain Rock Royalty's jewel-encrusted hardware and accessories that compliment the guitar's exotic wrap motif.

Rock Royalty Custom Guitars designs incorporate only the finest gemstones, precious metals, and exotic materials. Production is extremely limited as all designs are handmade in our Nashville studio. For further info on Rock Royalty custom guitars please visit www.RockRoyaltyCustomGuitars.com.


Born and raised in Miami Beach, David King is President of Rock Royalty 1/1 Custom Guitars. A graduate of the University of Pennsylvania with degrees in Chemistry and English Literature as well as a Management concentration from the Wharton School of Business, David began his career in fixed income marketing and trading for JP Morgan in New York City. After the tragedies of September 11th, 2001, David decided to return to South Florida and join his family jewelry business during which time he has become responsible for exceptional professional and charitable contributions.

Within the jewelry and watch industries, David is a graduate of the Gemological Institute of America, consults for various luxury Swiss watch brands, sits on the advisory board of Watch Journal Magazine and OPT Central Technology, and is the brand manager for King Jewelers and its on-line store at www.Kings1912.com. As the fifth generation to own and operate King Jewelers, David grew up in a jewelry manufacturing business with haute couture fashion and design in his blood. In 2008, David relocated to Nashville to open his family's second jewelry store. Of all his accomplishments, David takes most pride as the founder and co-chair of Champions, a young leader's organization for the Monroe Carroll Jr. Children's Hospital at Vanderbilt.

His personal favorite bands include The White Stripes, Bob Marley, The Doors, Pink Floyd, Nirvana, Rage Against the Machine, Vampire Weekend, and U2.


Born and raised in Atlanta, Brian Shore is the CEO of Rock Royalty 1/1 Custom Guitars. A graduate of the University of Georgia with a degree in Biochemistry and Molecular Biology, Brian started his career in the dental industry with the Caulk Division of Dentsply where he became the youngest Regional Manager in the company's history. After winning national exposure as the #1 Representative, Brian moved on to greater challenges with Cisco Systems in early 2000.

During his tenure with the top communications company in the world, Brian held numerous sales and sales leadership positions within commercial/enterprise sales and grew the Tennessee Commercial Region from $30M to $50M. Always searching for improvement and new challenges, Brian became the President of ZOOM International, a multinational company with locations in 4 countries, in 2008 where he currently oversees Sales, Marketing and Operations. While professional achievements are important, community service and demonstrating a "social conscious" are equally as important through serving as a Board of Director for the Boys and Girls Clubs of Middle Tennessee.

His personal favorite guitarists include Eddie Van Halen, SRV, Warren DeMartini and Steve Vai.